Planning colour
Colour decides how a piece reads from two metres away, which is the only distance most people ever see it from.
Contrast before hue
Two colours of similar brightness blur into one at a distance, however different they look on the spool. A light against a dark reads clearly even in colours that would not normally be combined.
Pattern cords
Striped, diamond and camo cords carry their own contrast. Pairing two patterned cords usually produces noise; one pattern against one solid does not.
Placement
In a cobra, the two working strands alternate, so the colours appear as a stripe down each edge. In a snake knot they spiral. The same pair of colours produces a completely different result in each knot, which is worth testing on a key ring first.
Buying
Colour ranges including stripes and diamonds are listed here: patterned cord (https://www.123paracord.co.uk/paracord/paracord-550-type-iii/stripes/).